Diana P. Lang Photography

How To Use Your Personal Branding Photos

We all know every business needs personal branding photos to help you become a familiar face and to create a consistent and authentic story for your brand. But what do you do with your personal branding photos once you have them? There are so many ways to use your personal branding photos and the more you use them the more cohesive your brand image will be.


Personal branding photos are more than just a headshot -they’re the images that will have your clients falling in love with your brand. They help you communicate who you are, what you do and how you do it. Your collection of branding photos should include photographs of you, your team, your products/services, your environment, and your brand’s personality. Your images will all come together to tell your brand story by carefully styling the color, mood, and personality of your business. Once you have your own library of images – use them over and over again.

Use your personal branding photos for your



and Social Media.

Your website should be scattered with your images – you can use them on your banners, about pages, landing pages and more. It’s where people go to find out more about what you offer so make a great impression by using them freely. And you’re going to have a stellar profile photo that’s going to give you the confidence you need to show up and be seen. Your personal branding photos are content so use them on your blog and then make stories, pins for Pinterest, and posts to link back to that article.

Build consistent brand awareness by using your branding photos on all your marketing material. This includes emails, ads, launches, business cards, newsletters, brochures, campaigns, e-courses, and pricing guides. You’ll have a gallery of gorgeous photos to pull from and that’s going to make it less time consuming and less stressful to create the marketing material you need to build brand awareness and sell your products.

Personal branding photos create content for your social media posts while giving you a cohesive look for your brand. Your branding photos will humanize your business by making connections and strengthening relationships with your audience. Use your personal branding photos to get you noticed. Remember those pins and stories you created to link to your blog? That’s content already done for your social media posts.

The more you use your personal branding photos, the stronger your message will be. Don’t be afraid to use them everywhere.

Want more information about planning your own personal branding shoot?

I’m currently booking personal branding shoots for April. If you would love to work with me to create a professional and polished image for your business that gives you the online presence you deserve, contact me today so we can start planning your strategy.

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Personal Branding, Portrait and Headshot Photographer Diana P. Lang sites with a stack of magazines in her hand

Photography is the way I get to make the world a little more beautiful.

I see the beauty and magic in everyday things and life that most people don’t. And through photography I get to remind you that there is beauty in every day and there is beauty in you.

Words to Live By

“You don’t always need a plan.
Sometimes you just need to breathe,
trust, let go, and
see what happens.”

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