Diana P. Lang Photography

Why Your Business Needs Personal Branding Photos

Personal branding photos are more than just a headshot and every business needs branding photos. But why does your business need personal branding photos? The photos from your photo shoot will tell your story the way you want it to be told and let you sell yourself
authentically. Personal branding photography will give your business the
polished and professional look it deserves. 

You want to show up looking your best.

We all know that everyone doesn’t get their hair and makeup done every day. And that killer outfit that you put together may not be how you’re dressing when you’re working out of your office/home/car. But that is how you would show up to a very important meeting with a special client so that you can make a great first impression and your personal branding photos are every client’s first impression. So, make that first impression count – by showing the best version of you. You’re going to stand out as a professional who knows what she’s doing.  

You want to tell your story.

Personal branding photos will help you tell the story of you and your business. Your clients will get to know you and what makes you get up in the morning to do what you do. Your photos will put a face to the business and help make human connections. (Did you know that posts with photos of you get more engagement, likes and comments?) Your photos will help you connect with your ideal audience at a human level.

You get content.

And a whole lot of it. The first time I did a complete session for myself I was amazed at how much content I got from it – and I’m still pulling photos from it to use a year later. Need a new profile picture? A post about your morning routine? Your favorite beverage? A new Facebook banner? Ready to launch or send out an email or newsletter? Don’t worry – you’ll have the photos to use to make yourself look professional and branded. When you have the right content, posting to social media is easier and less time consuming. When you’re running and growing a business, creating a content strategy with your photos will help you strategically market to your fans and followers.

You want to connect with your audience.

Personal branding photos help you create relationships and build trust and credibility. And people buy from and work with businesses they know. Your personal branding photos will give your audience a glimpse into the life of your business and the life of you. You get to emphasize and show what makes you stand out in your field. Showing the heart and the soul of your business makes people want to engage with you and know more.

Personal branding photography is for ambitious entrepreneurs like you, who want to feel like themselves in their images and want to share their passion and story. High quality images will communicate value to your clients and portray you as an authority in your field. Your business needs personal branding photos. If you’re ready to start elevating your online presence, let’s chat and develop a strategy for your session. I can show you how personal branding photos will help your business.



Want more information about planning your own personal branding shoot?

Leave a Comment

Your email address will not be published. Required fields are marked *

Personal Branding, Portrait and Headshot Photographer Diana P. Lang sites with a stack of magazines in her hand

Photography is the way I get to make the world a little more beautiful.

I see the beauty and magic in everyday things and life that most people don’t. And through photography I get to remind you that there is beauty in every day and there is beauty in you.

Words to Live By

“You don’t always need a plan.
Sometimes you just need to breathe,
trust, let go, and
see what happens.”

Join my Mailing List