Diana P. Lang Photography

Your Personal Branding Shot List

A personal branding photo shoot shot list is the key to the success of your session. Having a good shot list will ensure that you get the photos that you need and photos that you’ll be able to use in multiple ways. Knowing exactly what photos you need, where you need them, and how they’ll be used will make your photo shoot more productive and less stress free. And you’ll feel like the effort and expense was more than worth it.


This is your time to do some great headshots to use on all your social media profiles and website. Your headshot is your introduction to new clients – make sure it’s a great one; one that gives you confidence that you can show the world.

Banner Shots

Do you need banner shots for website pages and promotions? Why, yes, yes you do. A banner shot, also called the hero shot, is the image your website opens to and can also be the photo at the top of the page, so it’s an important image. A banner photo is also a difficult one to create because it’s an odd crop. Make sure your photographer knows what you need for your banner images. They are very different than the ones you will use for social media and marketing.

Behind the Scenes

Everyone loves to do behind the scenes photos – you don’t have to look at the camera or pose; you just get to do what you do. Your clients want to know what goes on in your business and this how you decide what you want them to see. This is where you show off your hows and whys.

Product Shots

What are you selling? Make sure to have some of your products in your personal branding photos. Your products should be photographed at another time for website images, but they should be used as props in your branding  shoot. They also give you something to hold and something  to do which helps you relax and look natural.


Lifestyle Images

Lifestyle images are fun – twirl around, dance, laugh. Don’t worry about looking silly – it’s still images not video. These are about showing your personality. It’s the time for celebration shots and whether you celebrate with coffee, tea, champagne, or balloons, make sure to include the props you celebrate with.


Detail Shots

Detail shots are those oh- so- pretty images that are the personality of your brand. They can be used on your website, for social media posts and emails. Fading the opacity of the photo is great to have text or image boxes over giving you more ways to use your personal branding photos.


These are the types of photos you need for your personal branding session. Every business has a different brand so the actual shot list that I create for every business varies to best represent and show off that business’ personality and brand.


Want more information about planning your own personal branding shoot?

I’m currently booking personal branding shoots for April. If you would love to work with me to create a professional and polished image for your business that gives you the online presence you deserve, contact me today so we can start planning your strategy.

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Personal Branding, Portrait and Headshot Photographer Diana P. Lang sites with a stack of magazines in her hand

Photography is the way I get to make the world a little more beautiful.

I see the beauty and magic in everyday things and life that most people don’t. And through photography I get to remind you that there is beauty in every day and there is beauty in you.

Words to Live By

“You don’t always need a plan.
Sometimes you just need to breathe,
trust, let go, and
see what happens.”

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